Leading D2C home solutions company Wakefit has introduced Wakefit Zense, India’s first AI-powered sleep solutions suite. The flagship products, Regul8 and Track8, aim to improve sleep health and quality for Indian consumers.
Regul8 is India’s first mattress temperature controller, which allows users to manually set the temperature between 15°C and 40°C or choose from presets like neutral, cold, warm, ice, and fire. The ‘Smart Sleep Control’ feature adjusts the temperature automatically based on sleep duration and other relevant parameters.
It also supports dual preferences, so individuals can customise their sides of the bed independently. It offers seasonal versatility, providing cooling in summer and heating in winter, and is compatible with any bed and mattress type. Additionally, it is 60% more energy-efficient than a 1.5-ton air conditioner.
On the other hand, Track8 is an AI-powered contactless sleep tracker that provides precise insights into sleep patterns. By using a discreet sensor sheet under the mattress, Track8, as the name suggests, tracks sleep without the need for wearables like that of WHOOP, and Fitbit, among others.
Track8 also uses AI and machine learning with algorithms to analyse sleep data and provide detailed insights. Users receive comprehensive sleep reports detailing sleep stages, respiratory rate, snoring, movement, and overall sleep quality, culminating in an aggregated sleep score the next day.
Chaitanya Ramalingegowda, director and co-founder, stressed the ambition to build the latest sleep technology specifically for India, saying, “It has always been our dream to build cutting-edge sleep technology specifically for India. Regul8, and Track8, are two of many products we are launching as part of the Zense range. I am particularly proud that we have built these products in-house and made them accessible and affordable to Indians. By leveraging AI and innovative design, we aim to address the unique sleep challenges faced by consumers.”
Along the same Yash Dayal, chief technology officer and also the project lead for Zense highlighted the user-centric design and infusion of the latest technology of Regul8 and Track8, stating, “ The two products which have been introduced in India for the first time leverage advanced technology with user-centric design and represent our goal to make sleep personalised, manageable, and accessible to customers.”
Regul8 is priced at Rs 44,999 and it will cost Rs 10,499 for Track8. However, both products are available at launch price for now.
Technology has always been a key forte for the company as seen but this is the first time that it is providing a technology-enabled solution for customers. Looking ahead, Wakefit plans to continue addressing specific sleep issues with targeted solutions, backed by extensive R&D.
Founded in 2016, Wakefit has secured $145.4 million across five funding rounds, with the latest Series D round completed on January, 2023. The company is backed by five investors, including the most recent ones, Verlinvest and Susquehanna International Group (SIG).
