Fractal, a global provider of artificial intelligence and advanced analytics solutions, has unveiled Flyfish, the first-ever 360-degree generative AI platform for digital sales, which provides consultative experiences via intuitive sales advisors. These advisors engage in personalized, data-driven shopping experiences with consumers, resulting in increased revenue and long-lasting consumer relationships.
The platform allows brands to offer consultative sales experiences by analyzing customers’ buying patterns, purchase history, and preferences. By integrating product catalogs with customer data, brands can quickly create friendly AI Sales Advisors in just a few minutes.
Srikanth Velamakanni, Co-Founder, Group Chief Executive, and Vice Chairman of Fractal said, “We envision the future of sales as building meaningful customer relationships based on a deep understanding of consumers’ unique needs and preferences. We can seamlessly integrate the platform into an organizations’ sales processes and train on specific product data, and its power to deliver custom user experiences.”
Flyfish synchronizes product catalogs, marketing collateral, and relevant data, companies can connect it with their customer relationship management (CRM) systems or other platforms. The platform offers a user-friendly interface that allows companies to configure, train, and create an AI Sales Advisor using Flyfish Domain Models within minutes. Rigorous testing guarantees optimal performance before launching the AI Sales Advisor across preferred digital channels. Customizable analytics dashboards enable a continuous analysis of customer interactions and sales data, providing valuable insights.
Shridhar Marri, CEO and Founder of Flyfish, outlined the platform’s objective to create an experience akin to that of a personal shopper or product specialist. Flyfish disrupts the digital sales landscape and has already gained significant momentum in industries such as e-commerce, retail, consumer packaged goods (CPG), and financial services.
Customers can integrate structured and unstructured data with existing marketing technology. It streamlines the checkout process and also integrates human consultants, providing a comprehensive solution that enhances existing staff roles and management workflows.
“Flyfish enables brands to create high touch experiences at scale in all digital channels preferred by their audiences, including web, mobile, WhatsApp, Instagram, Facebook Messenger, Google Business Messages, Apple Business Chat & WhatsApp. Flyfish has taken extensive measures to safeguard sensitive customer data and does not compromise data privacy and security,” said Neeraj Tripathi, Chief Product Officer of Flyfish.
