HP recently unveiled its most powerful AI PCs, which are aimed at empowering large enterprises, startups, and retail consumers to enable a never-before-experienced PC experience.
The newly launched laptops include the HP EliteBook Ultra and HP OmniBook X, being HP’s first Copilot+ PCs. Both laptops are designed and engineered around the Snapdragon® X Elite processor[v] and its dedicated Neural Processing Unit (NPU)6, capable of 45 trillion operations per second (TOPS) to run language models locally on the device.
The new HP laptops feature the HP AI Companion, a built-in personal AI assistant that uses generative AI to analyse and assess personal files, delivering more refined and focused responses.
Additionally, these laptops come equipped with Copilot+, which amplifies creativity and productivity by providing a more personalised and powerful computing experience.
The Poly Camera Pro further elevates virtual interactions by integrating advanced AI enhancements, such as Spotlight, Background Blur & Replace, and Auto Framing. This technology leverages the NPU to optimise performance and preserve battery life, ensuring smooth operation across various collaboration and streaming apps.
While the EliteBook Ultra is designed for business leaders, the HP OmniBook X is designed specifically for retail customers, including creators and freelancers.
The HP OmniBook X series is packed with advanced AI features, which significantly improve video quality and collaboration experiences. This makes them ideal for creators who are constantly on the move, needing reliable performance for tasks such as video editing, graphic design, and remote meetings.
In recent months, HP’s competitors, Dell, Lenovo, and Acer, have launched their own versions of AI PCs in the Indian market. However, according to HP, they have the widest selection of AI PCs available in the market.
“Our approach focuses on harnessing the best features from the ecosystem and integrating them with unique elements like the HP AI Companion, Poly Studio effects, and enhanced security features. This combination sets HP apart, making our products more efficient, productive, user-friendly, and secure compared to others in the market.
“While many are adopting ecosystem-wide features, HP aims to offer additional benefits that are not available elsewhere, providing added value for our consumers,” Vineet Gehani, senior director of – the personal systems category at HP India, told AIM.
Like other PC manufacturers, HP is banking on AI PCs to drive sales growth following one of the worst years on record for PC sales in 2023.
Ipsita Dasgupta, senior vice-president and managing director of HP India, told Business Standard that in 2025, nearly 10% of all PCs sold will be AI PCs across the industry. “Over the next two to three years, we expect to see this figure go up to almost 50 per cent.”
Gehani, too, appears optimistic. “It’s an exciting time as the PC market experiences renewed growth this year, and AI PCs are expected to further accelerate this trend. With our new product range and expanded portfolio, HP is confident that we will outpace market growth. Currently holding a 32% market share, we aim to leverage these innovations to grow even faster than the overall market,” he said.
